Project management Essay Example | Topics and Well Written Essays - 1500 words - 11

Project management - Essay Example Planning involves the certain establishment of policies, process and systematic methods to aim for achieving the goal associated to the project management. Planning is continuous phenomenon and should be progressed as the project progresses. The planning of the project as the part of the project management involves the scheduling of the project, budgeting of the project, directing the project and controlling the project. Each part of planning requires the managers to systematically control the project. There are mainly three types of business planning; strategic, tactical and operational. The strategic planning has most often a period of about 5 or more years. The business employing the tactical planning often restricts the planning to a period to 1 to 5 years. However, the operation planning regarding the project management is planned to implement at the time of planning and at the place of planning. Long term strategic plan having a span of 10 years is often utilized in business. While, three years plan and this year budget plan are the plans that are also employed by businesses. The planning as the part of project management is acquired to various level of the organization. Managers try to motivate the individuals to work better for the good of the organization. At this stage, managers plan of themselves and for the other individuals. However, team or group planning is also an important level for the working environment. The upper level managers plan for the organization and set the goals of the organization that comes in the Strategic project planning level. A good manager should have good communication and should be responsive to deal with the planning problems. A project manager should know how to deal with the situation to be a successful project manager. According to Kerzner, the nine steps involve in the planning of the

The Greatest Prime Minister in Canadian History for Promoting Ethnic Essay

The Greatest Prime Minister in Canadian History for Promoting Ethnic Diversity and Communities was Pierre Elliott Trudeau - Essay Example Declarations and policies which were centered on creating a diverse community were then made under his jurisdiction (Wood, Gilbert, 2005). The continuous agenda of Trudeau and the way in which he promoted multiculturalism is one which continues to be used today with initiatives through the policies and political actions which were first implemented by Trudeau. The concept of multiculturalism was pushed by Trudeau because of the changing climate and environment in Canada and the world. Trudeau came into power after World War II and through various world revolutions based on cultural diversity and ethnic equality. Canada was also experiencing a large amount of immigrant pressures from other regions, specifically which began as an offset from World War II. The social pressures of this time were based on the desire to offer minorities the same potential as others in society while integrating opportunity. Trudeau followed these social pressures and stigmas with his own vision of creating an ethnically diverse set of communities through policies and procedures expected in society (Driedger, 2001). When Trudeau came into power in 1968, his main agenda was to promote the concept of ethnic diversity. From the 17th century, Canada had a large influx of immigration that came into the country. Before this time, there were also diversity promotions in terms of both Aboriginal land and those who had found the contemporary nation of Canada. As this grew and continued to divide, ethnic communities began to be more visible within the Canadian territories, specifically because of physical and racial differences. The largest influx came during the World Wars, based on those from Europe that began to migrate to America from the war. Asian communities also began to establish during this time. As the racial differences were noted, it was also expected that a

Software for my customers system Essay Example for Free

Software for my customers system Essay Asynchronous Notification, which speeds up performance and increases the battery life of a CD-Rom. Â  It has Click Connect, which ensures that it does not come loose from the motherboard. Â  Hot Plug, allowing the user to add and remove SATA drives on-the-fly without taking the system down. Â  Link Power Management, which helps to conserve power. Cheaper. However, the cons of choosing it are: Arent capable of working for long hours. Â  Not very reliable. 2. On the other hand, Bob could choose a SAS Hard Disk Drive. The pros of choosing it are: Â  Has high speed data transfer. Â  Cost effective. Â  Reliable. Fast Running Speed. Â  SAS has tagged command queuing. SAS has higher signalling voltages. The cons of it though are: Â  Noise levels can rise. Small memory. Â  Expensive. I would advise Bob to choose SAS as his business is only small, but he does need to have a fast computer, to be able to keep the customers happy. Software Software that is required As for what system Bob is going to use, I am going to advise him to use Windows Vista. It is far better than Windows XP SP3. It is much better performance wise, has a highly praised security system and has better enhancements to the user interface. In Vista, the search is much improved and better. Also, the 3D graphics are great and is much faster starting up and shutting down. Therefore, I would advise Bob to choose Windows Vista, as it is better in quality. As for what programme Bob is going to use there are two options; he can either use Excel or QuattroPro. For very simple reasons I think he should have decided to use Excel. This is because I actually dont have access to QuattroPro. In addition to this, Excel is compatible with the operating system, as both are made by Microsoft. But, the problem with QuattroPro is that this software is not widely used. In addition to this, I am not experienced with QuattroPro. So, if I would have to use QuattroPro I would need to get training. This can be very time consuming and costly. SO, in conclusion, I am going to use Windows Excel, as I find it to be easier to use as I have past experience with it. Moreover, Windows Excel has many features that will be beneficial to the business. One feature is the use of formulas. The use of formulas within Excel is very essential. It allows calculations to be done with apparent ease. In addition to this, the formulas in Excel automatically update results if the values are changed. This will highly reduce the chances of mistakes and will make the system more reliable. Windows Excel also has the Mail Merge feature. This feature is useful as it allows the user to create reports and hand outs for the company. Also, this feature is quite important as it allows the user to create receipts and invoices from a word template. Conditional formatting is also a very useful feature in Excel. You could programme the system to alert you when certain conditions have been met. An example of where this is very useful is when you can set it to alert the user when the budget has been used up or has been exceeded. Another feature that is highly incorporated into Excel is the use of Graphs. They give a visual representation of data. This will make it easier to see how the business is performing, which areas need improving, help forecast profits and whether or not the business is financially viable. Another feature that will help the business is Macros. The use of macros will help the user to perform commands very easily and there is no need to input commands manually. Therefore, I am going to advise Bob to choose Windows Excel as not only am I more experienced with it I also find it to be highly useful.

Veracity Problem: A Review of Various PageRanking Algorithms

Veracity Problem: A Review of Various PageRanking Algorithms Abstract Enormous availability of web pages containing information leaves user in confusion of which webpage to trust and which link provides the right information. This paper provides a survey of the most relevant studies carried out in regard of ranking web pages. First, it introduces the problem of â€Å"Veracity† , conformity to truth. It then goes on to list the most common algorithms that have been used to resolve the problem of conformity to truth. Finally, this analysis provides a way to guide future research in this field. Keywords: Trustworthiness, ranking Introduction The world wide web has become the most important information source. Everyone uses WWW for searching any information about any particular thing or keyword. It is very common that the results we obtain provide a lot of useless pages. Different websites generally provide conflicting information about same object. It becomes quite difficult to decide about the correctness of information we get from search engines. In most cases, users believe that the topmost links provided by any search engine provide trustworthy results without regard to exceptions. But there is no surity for the accuracy of information present on the internet. Moreover, various websites generally provide inconsistent and conflicting information for same object, like different specifications for same product. For instance a user is interested in knowing the height of Mount Everest and queries the search engine with â€Å"The height of Mount Everest is?† Among the top results, user will find the following facts: some websites say 29,055 feet, other websites say 29,028 feet, another one says 29,002 feet, and rest say 29,027 feet. It becomes difficult to decide which answer is correct and which fact should user trust?[1] . The question is how to decide the right information and how to decide the trustworthiness of any website. The problem is known as ‘Veracity’. It becomes quite difficult for the user to decide which website to trust for the correctness of information. The resultant pages of any search engine must be ranked according to decreasing level of trustworthiness. To resolve this problem, different algorithms have been developed. The existing algorithm Page Rank which is used by Google, uses link structure of the web page[2]. Another algorithm exists known as Weighted PageRank(WPR) Algorithm. It assigns larger rank values to more popular webpages rather than dividing the rank value of a webpage evenly among its outlink pages[3]. Each outlink page gets a value corresponding to its popularity (count of inlinks and outlinks). Voting is another approach to rank web pages which uses the count of votes from one webpage to another and ranks webpages with respect to the count results. Authority-Hub analysis is also used for ranking webpages. It works on the idea of high authorities and popularity of websites. These approaches identify important web pages as per user’s interest but popularity of webpages does not guarantee accuracy of information. A less popular website may provide more useful and accurate information as compared to more popular websites. All of them use iterative approaches, in which same trustworthiness value is given to all data sources, and iteratively evaluate the confidence of every fact and then propagate back to the data sources. Tagrank, Distancerank, Timerank, Relation based algorithm, Weighted link rank. This paper surveys the most relevant algorithms proposed in this field as solution to the problem of ranking the web pages. The rest of this paper is organized as follows. Section 1 discusses different techniques for ranking web pages. Section 2 presents the analysis and section 3 contains a brief conclusion. Techniques for Ranking Web Pages: 2.1 PageRank: PageRank is a method of measuring a pages â€Å"significance†[2]. PageRank is based on the idea that good pages always reference good pages. PageRank’s theory says that if Page A links to Page B, then that link is counted as one vote for page B. If any link pointing to a page is important then it is counted as a strong vote. If links pointing to a page are important then the outlinks of that page also become important. Fig1 : A and B are backlinks of C In this figure, A and B are backlinks of C and C is the backlink of D and E. Assume A, B, C and D are four webpages. Self links or multiple links from one page to another page, are ignored. Initially same PageRank value is assigned to all pages. Originally in PageRank, the total number of webpages was the sum of PageRank over all pages. However, advanced versions of PageRank use a  probability distribution between 0 and 1. Hence the initial value for each page mentioned above is 0.25. In the next iteration the PageRank is transferred from a given page to its outbound links is equally divided among them. If in the system links were from pagesB,C, andDtoA then each link would transfer probability distribution of 0.25 PageRank toAon next iteration, for a total of 0.75. PR(A) = PR(B)+PR(C)+PR(D) = + + In general case, for any page u the PageRank value can be stated as: L(v) number of outlinks of pagev. Bu set containing all pages that links to pageu. The PageRank value for a pageuis dependent on the PageRank values for each pagevcontained in the setBu, divided by the numberL(v) of outlinks of pagev. 2.2 Weighted Pagerank: WPR algorithm is an extension to the ordinary PageRank algorithm. Limitation of existing algorithms HITS and PageRank is that both algorithms deal all links uniformly when distributing rank scores[3]. WPR considers the significance of both inlinks and outlinks of the webpages and on the basis of popularity of pages, the rank scores are distributed. PageRank algorithm divides the rank values of any page evenly amongst its outlink pages, while WPR assigns higher rank values to more popular webpages. Considering the significance of webpages, the original PageRank equation is modified as [3]: [4] 2.3 Distancerank: Distancerank is an intelligent ranking algorithm proposed by Ali Mohammad Zareh Bidoki and Nasser Yazdani[11]. This algorithm is based on reinforcement learning such that the distance between pages is considered as a punishment factor. The distance is defined as the number of ‘‘average clicks’’ between two pages. The distance dj of page j is computed as : +ÃŽ ±*mini(log(O(i))+di)[11] where i is a member of pages that point to j and O(i) shows out degree of i and a is the learning rate of the user[1]. 2.4 Hyperlink Induced Topic Search (HITS): The HITS algorithm is also known as â€Å"hubs and authorities† is a link analysis algorithm. HITS divides the sites of a query between â€Å"hubs† and â€Å"authorities† for ranking webpages. Links to authorities are contained in hubs, while hubs point to authorities [6]. Hubs Authorities HITS assigns two values to a webpage: a hub weight and an authority weight. These weights are defined recursively. A high authority weight occurs if webpages with high hub weights are pointing it. Similarly, a higher hub weight occurs if the webpage points to large webpages with high authority weights. Thus, itidentifies good authorities and hubs for any query. HITS works on the concept that if the creator of webpage p has a link to webpage q then p has some authority on q[6]. 2.5 TimeRank: Time Rank algorithm proposed by H Jiang et al improves the rank score of web pages by using the visit time of web pages. This algorithm is supposed to be a combination of link structure and content[9]. Pr (T(i)|q) = Pr (T(i)) + Pr (q|T(i)) Ti à ¯Ã¢â‚¬Å¡Ã‚ ® means topic i of each page. Pr (T (i)) means the section of pages belonging to topic i in the whole page set. Pr (Ti | q) means the probability of query q related to topic i. 2.6 Web Page Ranking using link attributes: Weighted Links Rank (WLRank) assigns the value R(i), known as Ranking value, to page i with the following equations[12]: Where, given a link from page j to page i we have: L(j; i) 1 if the link exists, 0 otherwise, c a constant that gives a base weight to every link, T(j; i) a value which depends on the tag where the link is put in, AL(j; i) the anchor text length of the link divided by a constant d, and RP(j; i) the relative position of the link in the page weighted by a constant b. Analysis: Different algorithms for ranking webpages have been studied and the analysis is presented in the following table: References: [1] X. Yin, J. Han, and P. S. Yu, â€Å"Truth Discovery with Multiple Conflicting Information Providers on the Web†, IEEE Transactions On Knowledge And Data Engineering, Vol. 20, No. 6, June 2008. [2] C. Ridings and M. Shishigin, â€Å"Pagerank Uncovered†, Technical Report, 2002. [3]Wenpu Xing and Ali Ghorbani, â€Å"Weighted PageRank Algorithm†, In proceedings of the 2rd Annual Conference on Communication Networks Services Research, PP. 305-314, 2004. [4]Wenpu Xing and Ali Ghorbani, â€Å"Weighted PageRank Algorithm†, In proceedings of the 2rd Annual Conference on Communication Networks Services Research, PP. 305-314, 2004. [5] Geeta R. Bharamagoudar , Shashikumar G.Totad and Prasad Reddy PVGD, â€Å" Literature Survey on Web Mining† IOSR Journal of Computer Engineering ,Issue 4 (Sep-Oct. 2012). [6] Jon Kleinberg, â€Å"Authoritative Sources in a Hyperlinked Environment†, In proceedings of the ACM-SIAM Symposium on Discrete Algorithms, 1998. [7] Lin-Tao Lv, Li-Ping Chen, Hong-Fang Zhou, An improved topic relevance algorithm for vertical search engines, ICWAPR 08, Hong Kong, pp. 753-757, Aug 2008. [8] H Jiang et al., TIMERANK: A Method of Improving Ranking Scores by Visited Time, In proceedings of the Seventh International  Conference on Machine Learning and Cybernetics, Kunming, 12-15 July 2008. [9] S. Chakrabarti, B. Dom, D. Gibson, J. Kleinberg, R. Kumar, P.Raghavan, S. Rajagopalan, A. Tomkins, â€Å"Mining the Link Structure of the World Wide Web†, IEEE Computer Society Press, Vol 32, Issue 8 pp. 60 – 67, 1999. [10] Fabrizio Lamberti, Andrea Sanna and Claudio Demartini , â€Å"A Relation-Based Page Rank Algorithm for. Semantic Web Search Engines†, In IEEE Transaction of KDE, Vol. 21, No. 1, Jan 2009. [11] Ali Mohammad Zareh Bidoki and Nasser Yazdani, â€Å"DistanceRank: An Iintelligent Ranking Algorithm for Web Pages†, Information Processing and Management, 2007. [12] Ricardo Baeza-Yates and Emilio Davis ,Web page ranking using link attributes , In proceedings of the 13th international World Wide Web conference on Alternate track papers posters, PP.328-329, 2004. [13] Milan Vojnovic et al., â€Å"Ranking and Suggesting Popular Items†, In IEEE Transaction of KDE, Vol. 21, No. 8, Aug 2009. [14] Fang Liu, Clement Yu, Weiyi Meng, â€Å"Personalized Web Search for Improving Retrieval Effectiveness†, IEEE transactions on knowledge and data engineering, 16 (1) January 2004. [15] Gr ´egoire Burel, Amparo E. Cano, Matthew Rowe, and Alfonso Sosa â€Å"Representing, Proving and Sharing Trustworthiness of Web Resources Using Veracity† Springer-Verlag Berlin Heidelberg 2010.

Stonehenge :: European Europe History

Stonehenge Stonehenge, one of the great Seven Wonders of the World, but what do we really know about it. What was its purpose, how was it built and by whom. Many different answers come up when asking the question "What was the purpose of Stonehenge", some say that it was a horrid place, which the Druids used for religious sacrifice, but most others have a more positive idea. A temple of the sun, a Pagan Cathedral, or a holy sanctuary in the midst of blessed ground, or maybe a clock or even a place to Predict Eclipses. No one really knows what it was used for; this is due to a great number of facts surrounding all of these ideas. Many ideas come up when talking about why this great structure was built along with an equal amount on who built it. The Druids is the most common response because the Druids inhabited most of the area in which Stonehenge is built. The Pagans are another common answer to this age old question because of the building structure of Stonehenge how it resembles a Pagan Cathe dral. Whoever built Stonehenge, they were an extremely advanced society either on purpose or by complete fluke. Many say that because of Stonehenge's exact solar and lunar alignment. That is was the most common thought is that it was built to predict eclipses for worshiping. The following essay is going to state the facts and myths about the great Stonehenge. By the end of this essay, hopefully a solid conclusion will be found to be the most plausible answer for Stonehenges construction. The moon, it has been a sight for all over time. Back long ago little was none of the reasons for an eclipses, it was thought to be a sing from the gods. In a society which worshiped gods for all the mysteries of the world, the eclipse must have been very special. The builders of Stonehenge must have been marveled at the sight of this holy event, which happened every four years. Most likely the great Stonehenge was built to be a prediction device for the eclipse. Many people have studied Stonehenge and many have found that the stones are mathematically placed to show when and eclipse might occur. "In favor of this solution - that the Aubrey holes were used as a computer are these facts: the number 56 is the smallest number that measures the swing of the moon with an over-all accuracy of better than 3 days, and lunar cycles provide the only method of long-range eclipse prediction related to the seasons of the year.

Summarise entitlement and provision for early years education Essay

Summarise entitlement and provision for early years education. Since 2004 local education authorities, funded by the government ensured that every child in the UK aged three and four years old have been entitled to free places at nursery or another preschool setting (including childminders). From 1st September 2010 the Government extended these hours from 12. 5 to 15 hours for up to 38 weeks of the year. The free entitlement provides universal access to early childhood education and care, ensuring that all children have the opportunity to benefit from early years education. The extended hours also supports parents who wish to go back to work or develop their careers through further education by providing affordable day care. From 1st September 2013 the government extended the age so that some two year old children could also eligible for this free funding. The free early education places can be at: Nursery schools which are stand alone establishments that delivers the EYFS (Early Years Foundation Stage) to children aged 3-4 years. It is structured in the same way as a school, with a headteacher, teachers and various other professionals. Here the children only access the 12. 5 hours of free government entitlement, in the same way a child would if attending the nursery class at the local primary school. Nurseries on school sites, nursery classes in schools and academies take children aged 3 and 4 years old, usually for the year before they start the first school year. They are sometimes attached to a primary school. They may have a separate building and playground away from the main school but share the same headteacher and staff. Both types intend to provide a grounding for the child to start school, offering a range of structured educational experiences based on learning through play. Day nurseries are usually privately run and provide care for children aged from birth to five years old. All must be registered and annually inspected by Ofsted (the Office for Standards in Education). There are strict guidelines on the ratio of staff to children: 1. for under two year olds – one carer to three children 2. two to three year olds – one carer to four children 3. three to five year olds – one carer to eight children Day nurseries are usually opened from 8. 00 am to 6. 00 pm all year round. In day nurseries: 50 per cent of staff must have a childcare qualification children have the chance to learn and play with friends childcare is reliable – if one member of staff is ill, others are available to cover some day nurseries offer school pick-ups and out of school care eligible for help with costs through the Working Tax Credit funded places may be available for children in their final pre-school year part time places are often available. However, many day nurseries are not flexible if you work shifts or weekends and there can be long waiting lists. Some playgroups accept children aged between two and five, and are short sessions where children stay and play with other children their age. Registered Childminders are childcare professionals working in their own homes to provide care and education for other people’s children in a family setting. They have to be inspected and registered by Ofsted in England. Many Registered Childminders are flexible and will work to the hours that parents need. This makes Childminding a valuable childcare option for parents. All Registered Childminders in England are legally required to complete a pre-registration briefing session and must have completed a local authority approved training course to help them understand and implement the EYFS before they can register with Ofsted. They must also complete a 12 hour Paediatric First Aid Course and gain a certificate as part of their registration. Sure Start Children’s Centres are places that provide information and services for families with young children aged from birth to five years in the local community. Sure Start is the government’s programme to support young children and families. The establishment of multi-agency Sure Start Children’s Centres brings together early learning, health and family support. They actively support parents in their aspirations towards employment, education and training. The Sure Start approach ensures that every child gets the best possible start in life and helps parents choose with confidence how they balance their work and family commitments. Nannies and home-based carers: Provide care for children in your home and can look after children of any age. Early years education funding will only be available in an Ofsted inspected setting which is found to be of a satisfactory level.

Economics of Best Buy

One of the fortune 500 companies in our society is Best Buy. Best Buy is one of the largest consumer electronics retailer company in the United States and Canada. There are many products Best Buy distributes, such as; computers, computer equipment, video and audio products, refrigerators, coffeemakers, compact discs, video games, DVD and VHS movies and players, CD’s, computer software, cameras, cell phones, and satellite systems and so on. In addition, their customer service is very helpful and has improved throughout the years.The Geek Squad is one of their forms of customer service they provide and they offer various computer-related services and accessories for residential and commercial clients. Best Buy didn’t always have these products and services available. They are an industry that changes with the times. They supply products that are in high demand by the consumers. Best Buy was started in 1996 by Richard R. Schulze and his business partner James Wheeler. It w as originally known as Sound of Music and the first store was located in St. Paul, Minnesota.In 1983, the company’s name was changed to Best Buy and the first store named Best Buy was located in Burnsville, Minnesota. By 1984, there were only 8 Best Buy’s in the Midwest, but by 1987 the number tripled and their sales and earnings were at a high $239 million and $7. 7 million respectively. And since they have money to spend, they increased their warehouse size and products. In 1985, Best Buy went public and then two years later they were listed on the New York Stock Exchange. By 1988, sales had doubled to $439 million, but net earning declined 64%.Despite the net earnings declining, revenues were still increasing well into 1989. Also, in 1989, Best Buy launched its Concept II stores with bigger show rooms, fewer sales people and more self help product information. From 1992-1993 Best Buy had the best financial performance in the company’s 27 year history with an increase in revenues and earnings. Following this, 38 new stores were opened up. By 1997, Best Buy became the industry leader. This caused net profits to jump to $94. 5 million and revenues to jump to $8. 36 billion and for their stock to increase to $36 per share.In 1998, Best Buy created an online music store and in 2000 they expanded it and it offered more then music, it offers DVDs, consumer electronics, computers, software’s and games. Having a website made Best Buy’s income grow even more. By 2001, profits increased 14%, revenues rose to $15. 33 billion. Despite the recession in 2001, Best Buy bounced back the following year with $570 million in profits and $19. 6 billion in revenue. And by 2004, revenue reached $25 billion and net income rose to $705 million. Best Buy is a publicly traded corporation.A publicly traded corporation is the style of many companies in the United States, Europe and India. They are liable, taxable, have legal rights that an individual citizen would have, they can sue and be sued and must establish a paperwork identity with state and/or federal governments as required by local laws. When it comes to liability, public corporations have limited liability which means a partner or investor cannot lose more than the amount invested and the investor or partner is not personally responsible for the debts and obligations of the company in the event of bankruptcy.For taxes public corporations are taxed twice; once for revenue for the corporation and once for personal income for the shareholders. Best Buy is the type of company that always stays up to date with the latest technologies which keeps the consumers coming back and interested. They also have every product on the floor when you walk in so the choices of products are endless and you never have to wonder if there is more. In addition, they base their stores on low pricing and efficiency in operation; this explains why Best Buy’s industry has grown so much sin ce 1966.Mostly every corporation deals with competitors. The biggest competition Best Buy faced was Circuit City. They were competitors because they were the top two retail chains for electronics. Eventually Best Buy took over and put Circuit City out of business. Why? The answer is because Best Buy does a better job of utilizing marketing through brand recognition, incentives and customer service. Best Buy has gotten a lot better at putting the customers first and helping them in any way they can and Circuit City has had many problems with keeping their customers satisfied.Also, Circuit City’s problem is they aren’t competitive; they keep losing money quarter after quarter. Even their stock dropped from $22 to $3. 83. Why is Circuit City losing money? It’s because they aren’t updated enough with the latest technologies like Best Buy is. Also, whatever Circuit City has Best Buy already has and better so people want to go to Best Buy for that reason. In ad dition, Best Buy offers services such as computer service and support and home theater installation, which makes Best Buy different from Circuit City and other fortune 500 companies.Before Circuit City went out of business, there have been reports about how Best Buy would benefit from reduced competition. There was an estimation of a $12 million increase in revenue if Circuit City wasn’t in business. In addition, more suppliers will be forced to sell their products to them whether they want to or not. For example, if Best Buy demands for better terms on Sony’s big screen LCD TV’s and if Sony doesn’t like the terms they have nowhere to turn to. Every company uses and must use adverting in order to gain popularity and people’s interest.Both Best Buy and Circuit City use advertising, but they both advertise in different ways. Best Buy’s strategy is aggressive advertising and competitive pricing and pursuit of cost saving strategy. There are thr ee messages they portray in their TV advertisements, they are; â€Å"you can trust us to always have your best interests in mind, we have a unique take on how technology and entertainment can make your life better and you can always expect to find great prices†. For example, their commercial titled â€Å"True Stories† focused on Best Buy employees telling their true stories on how they helped customers.As the years go on advertising becomes ignored because people don’t trust the misleading ads so, to fix this problem Best Buy recently featured their customer’s comments from online product reviews and product ratings in their nationwide Sunday newspaper circular. This helps because potential customers will most likely trust people who have already bought something from Best Buy then the Best Buy salesmen. This practice of advertising is called â€Å"Bazaarvoice† and it is very affective and it is the future of advertising.In addition, Best Buy has a dvertisements that highlight key entertainment groups like MGM Studios, Activision, Sega and Rock Band which showcase the enjoyment people are acquiring from these products and this makes people want to have these items because everyone likes to have fun and enjoy themselves. The problem with Circuit City is they never did anything like Best Buy. Circuit City never changed its ways and products so they never adapted new advertising methods like the â€Å"Bazaarvoice†. In addition, since they never update their inventory onsumers were probably never interested in their ads because Circuit City’s products were outdated. Circuit City never got into selling video games and they never sold any thriving companies’ products like Apple Computers. Also, Circuit City never improved their website and the internet is used a lot now to sell products so if they are not up to speed with everyone else people will loose interest in their store. In addition, Circuit City stopped selling appliances which can stop a lot of people from buying from you.My prediction is that Best Buy will continue to prosper in the future for many reasons. One reason I think this is because their Revenue is $20. 9 Billion. Also, their price per stock is $54. 15 (a 138% change in stock price) which is very high compared to their competitor Circuit City which is $3. 83 per stock. Best Buy’s market cap is also $18. 6 billion. In addition, there are 750 Best Buy stores throughout the United States and in Canada. As you can see, Best Buy makes a lot of money and the more money a company has the more successful they are.So, if Best Buy keeps satisfying the customers, updates their products and basically just changes with the times then I don’t see a reason for how they will ever go out of business. Work Cited Best Buy Co. , Inc.. 2010  funding universe. 5/7/10  . â€Å"Best Buy. †Ã‚  Company Profiles for Students. 1999  ed. Best Buy Launches New Holiday Adve rtising Campaign; Alliance with Major Entertainment Groups Highlight Customer Experience. 2002  Business Wire. 5/7/10  . Best Buy Using Reviews in Advertising. 2010  Bazaarvoice Inc. 5/13/10  . Best Buy. 2010  Mahalo. com inc. 5/7/10  .Coleman,  Quentin. Public Corporation Information. 2010  eHow. 5/11/10  . Hamilton,  Anita. Why Circuit City Busted, While Best Buy Boomed . 2010  Times Inc. 5/13/10  . January and February Best Buy Advertising. 2010  Barry Judge CMO of Best Buy. 5/11/10  . Muller,  Turley. Best Buy Will Benefit from Reduced Competition. 2008  Seeking Alpha. 5/7/10  . Peterson,  Matthew. Circuit City Vs Best Buy Marketing – Why Circuit City Failed and Best Buy Won 2010  EzineArticles. com. 5/13/10  . Watson,  Julie. Best Buy vs Circuit City. 2006  Forbes. com inc. 5/13/10  .